Marketing Foundations
Create a More Meaningful Mission Statement
Good mission statements are clear, simple, and useful. Sr. Brand Strategist Meg Brondos offers a closer look at how to avoid common pitfalls and craft a mission statement with meaning.
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Marketing Foundations
Expert Video Tips for Your Next Production
Video can bolster your business, expand your brand, and reach audiences almost everywhere. One of our in-house producers, David Busse, shares tips and insights for making the best video possible.
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Marketing Foundations
Getting to the Heart of Mission Statements
Most organizations have mission statements, but whether they're valuable is another matter. Chief Storyteller Greg Marshall offers his take on creating mission statements with meaning.
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Success Stories
Project Profile: Potawatomi Brand Commercial Plays to Win
Take a behind-the-scenes look at CID’s Emmy-award winning brand commercial for Potawatomi Hotel & Casino.
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Creativity
A Closer Look at Ideas and How to Get Them
Where do ideas come from, and how can you get good ones? Matt Schmidt takes us on a deeper dive into this fascinating subject.
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Marketing Foundations
CMS Architecture 101: Static Pages vs. Component Pages
Get a quick primer on static pages, component-based pages, and when to choose one or the other for your website from our Director of Development Services.
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Success Stories
Case Study: Migrating a Massive Site to Kentico MVC
CID led Versiti through a website redesign, including an CMS version upgrade. Dive into this case study to learn how and see some early results.
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Meet CID
Meet CID: Sami Tighe
As one of our accounting pros, Sami Tighe makes sure all the numbers add up, the bills get paid, and the timesheets get done. Let’s learn what she does when she’s not doing math!
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Creativity
How to Choose the Right Font for Your Brand
What does your font say about your brand? More than you may think! Here’s how to choose the right one.
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