Content Audits: Putting Strategy Before Spreadsheets

Most content audits fail because they drown in data without strategic priorities. Discover our 3-tier framework that puts brand foundation first, fills audience gaps second, and optimizes performance third.

Your Brand Guidelines Are Stuck in 2014

Rigid brand guidelines from 2014 no longer work in today's messy, multi-channel world. The most effective brands focus on consistent character rather than visual uniformity, empowering teams with principles that enable surprising, attention-grabbing expressions while maintaining a solid foundation.

How the CID Team Uses AI: Real Examples, Specific Prompts, and What Actually Works

After 2+ years of AI experimentation, our marketing team shares real examples of what works. Specific prompts, platform preferences, and honest takes on using AI to enhance (not replace) human creativity.

Are You Making Your Brand Invisible?

Many B2B brands dilute themselves trying to appeal to everyone, resulting in forgettable "professional but approachable" positioning. Strong brands make strategic choices, stand for something specific, and accept they're not for everyone—because passion beats indifference.

What Your Marketing "Pause" Could Actually Cost You

Every day you're not marketing, competitors are claiming your market share. Boston Consulting Group found it costs $1.85 to regain every $1.00 saved from brand cuts. Here's how to quantify what inaction is really costing.

CI Design Weighs In On The Latest Controversial Logo Redesign - YES, THAT ONE

Everyone's talking about that controversial logo redesign. Wanting to avoid FOMO at all costs, we're finally ready to share our position on the rebrand that has everyone clutching their pearls.

The Myth of SEO vs. AEO

AEO (Answer Engine Optimization) isn't a separate strategy from SEO—it's simply good SEO practice. Focus on answering user questions through well-structured content, proper header tags, and schema markup to optimize for both traditional search and AI-driven platforms.

LinkedIn Ads: When They Work and When They Don’t

The 5 Content Sources You Should Consider for Your Strategy