Marketing Tactics
Defining a Digital Ad Strategy for B2B
As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.
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Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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Marketing Tactics
Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results
Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.
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Marketing Foundations
Competitive Audits Explained
Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.
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Marketing Trends
Take Advantage of Marketing Automation
Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.
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Marketing Foundations
When Kentico Users Should Upgrade to Xperience
If your organization uses Kentico and hasn’t yet upgraded to Xperience, you might be putting your site at risk. We explain why and when to make the update.
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Creativity
How CID's Dev Team Stays Creative
There’s no one way to be creative and to prove it we’re talking to people from different departments to learn more about how they approach creativity.
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Meet CID
Meet CID: Nick Papadakis
Could basic programming skills make society better? Is Microsoft better than Apple? Get answers from Software Developer Nick Papadakis!
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Marketing Foundations
Is Your Content Telling Too Much?
Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.
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