CID was recently awarded a Silver B2 Award by the Association of National Advertisers (ANA) for the redesign and relaunch of Midwest-based global manufacturer of award-winning prep cook and service equipment Vollrath Fooodservice’s website, Vollrathfoodservice.com.
The ANA B2 Awards honor business-to-business (B2B) marketers with a special focus on work that drives measurable results for the business. CID was recognized in the Digital Transformation category.
In close collaboration with leaders at Vollrath Foodservice, CID conducted deep market research and user testing, designed the look and feel of the site, created copy and content, and developed the robust, user-oriented site on the Kentico platform. (A more complete look at the process can be found here.)
“This project was an intense, collaborative process that involved experts from several of our practice areas and near-constant communication with the team at Vollrath,” said CID’s Executive Creative Director Jim Taugher. “It was a really special experience, so being formally recognized for the excellent work our teams put into this transformation is a real honor.”
“So proud of the Vollrath and CI Design team’s ability to set clear goals, collaborate and knock it out of the park! This award is the cherry on top of the project. Really looking forward to the continued collaboration between our teams!” Christina Wegner, VP of Marketing Vollrath Company.
Thank you to ANA for the recognition, and everyone who helped bring this project to life.