What Marketers Need to Know About Position Zero and Google My Business
Digital Marketing

"Position Zero" and why it matters for your business

What is “Position Zero” and what does “Google My Business” have to do with your company’s search engine rankings? Our in-house SEO/SEM experts, Melissa Paré and Chloe Derse, sat down for a conversation about what it all means. 

 

Melissa

So Chloe, we’re here to talk about getting to “Position Zero” on Google. What is that in the first place?

 

Chloe

“Position Zero” is the top result in a Google search. The first listing at the top of the page. It’s important because the higher your ranking the more likely people are to click over to your site.

 

Example of a Featured Snippet

Example of a "Featured Snippet" showing up first, or in "position zero" in Google results.

Being first, and having content from your site used as a Featured Snippet, enhances your site's credibility.

 

Melissa

What are some of the top types of businesses people search for on the internet?

 

Chloe 

Anything local. Mostly restaurants or retail shops, but it’s used for B2B searches too, like finding suppliers or other business services.

 

Melissa

Let’s pretend I’m a restaurant owner. What is one of the most important things I should do to help secure a top Google spot?

 

Chloe

Claim your Google My Business listing and update all the info.

 

Melissa

What is a “Google My Business” listing?

 

Chloe

It’s a listing that can show up in search results that gives people more information about your business, like hours, location, a link to the website, and reviews. It’s used mostly for local businesses.

Local 3 pack listing on Google results page

Above is an example of a "local 3-pack" search result. When users click on one of the restaurants, the information expands to show the "Google My Business" info for a given listing, including hours, website, reviews, and more.

Melissa

Why is it important for my restaurant to show up there?

 

Chloe

A Google My Business listing has high visibility so there’s a better opportunity for people to find it. If you have lots of information on there, like menus, it can help people figure out if they want to go to your restaurant to eat.

 

Melissa

Also, choosing the photographs that show up for your listing can really add context, right?

 

Chloe

Very true. It’s also location-based, so it will show you the closest restaurants near you.

 

Melissa

Oh, so if I need a kid-friendly restaurant close by, and I Google “kid-friendly restaurants,” Google will show me the results of restaurants that fit my search in my area?

Is there any other benefit for me as a searcher?

 

Chloe

That could work. You could even filter your search results to only show only kid-friendly restaurants, which could save you time. 

As a restaurant owner, you can add different categories to your restaurant listing, like how expensive it is or whether it’s kid-friendly

 

Melissa

What if I don’t optimize my restaurant for Google My Business?

 

Chloe 

You’re taking a risk. There’s less of a chance that people will find it because the more information you have available, the more opportunities there are for your listing to show up when someone’s searching for a restaurant nearby.

 

Melissa

What about Google Reviews? How do those work?

 

Chloe 

Anyone can submit a review. It’s important to remember that there’s no way for a business to delete bad reviews. They can respond and try to win the customer back, or ask the customer to delete it, but that’s all a business owner could do. Let’s stick with the restaurant example. The overall rating for your restaurant is the average of all of the reviews. The ratings can be really influential for helping people decide where to go. Anything that’s too low will detract people from coming, but anything too high seems suspicious.

 

Melissa

How can I manage my reviews?

 

Chloe 

You can encourage customers to leave reviews so that the base grows. You can also respond to all reviews, good or bad.

 

Melissa

Do I have to have Google My Business set up in order to respond to the reviews? 

 

Chloe

Yes, exactly.

 

Melissa

Thanks for talking through all of that with me, Chloe! I feel like I could go open a restaurant now!

 

Chloe

Hmmmm….Maybe we should focus on our SEO & SEM work first?

 

Melissa

Good call. 

 

Melissa and Chloe are two of CI Design’s in-house search engine marketing/search engine optimization experts, and the reason we refer to the room they sit in as “The Genius Bar.” 

Find out how this award-winning digital marketing team can help improve your company’s search ranking and drive more traffic to your site. Send us a message at hello@cidesigninc.com

CI Digital Strategy Team

CI Digital Strategy Team

Our Digital Strategy team works on everything from search engine marketing and content development to social strategy and e-marketing. If it's digital and involves marketing, this is the squad to call on.