Marketing Tactics
Mission-Driven Marketing Basics
The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.
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Marketing Tactics
Marketing Your White Papers
White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.
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Creativity
The Value of Custom Music in Video
Music undeniably adds depth and emotion to any video, but navigating licensing agreements can be complicated. Find out how Dave Olson helps CID’s clients get music customized for their videos without all the hassle.
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Meet CID
Meet CID: Meg Brondos
As our Sr. Brand & Marketing Strategist Meg Brondos is on a mission to help make brands better. In this interview she delves into her brand philosophy, childhood dreams, and how she approaches her work here at CID.
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Marketing Tactics
How to Successfully Rollout Your New Brand
Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.
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Marketing Tactics
Win at Trade Show Marketing
Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.
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Marketing Tactics
Defining a Digital Ad Strategy for B2B
As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.
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Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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Marketing Tactics
Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results
Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.
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