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The Power of Emotional Intelligence in Marketing
Why Brand Equity Matters in B2B Marketing Foundations

Why Brand Equity Matters in B2B

B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.

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The Power of Email Marketing: Seizing the Opportunity in B2B Marketing Foundations

The Power of Email Marketing: Seizing the Opportunity in B2B

Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.

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Meet CID: David Busse Meet CID

Meet CID: David Busse

CID’s lead video producer, David Busse, talks about his inspiration, approach, favorite video techniques, and reveals a few details about his current independent film project.

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Is Your B2B Website Stuck? It Might Be Time for an Upgrade Marketing Tactics

Is Your B2B Website Stuck? It Might Be Time for an Upgrade

Is your website stuck in the past? Learn the 5 signs it's time for a website upgrade to keep B2B lead generation intact and powering your business growth

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How to Do More With Video Content Marketing Foundations

How to Do More With Video Content

89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.

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 Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking Marketing Tactics

Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking

You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.

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Meet CID: Jade Scaffidi Meet CID

Meet CID: Jade Scaffidi

Digital marketing is endlessly complex, but even the most unusual problems are no match for our Sr. Strategist and resident digital detective, Jade Scaffidi!

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The Lemon Effect: What Makes an Ad Memorable? Marketing Tactics

The Lemon Effect: What Makes an Ad Memorable?

From subversive humor to songs and slogans that get stuck in our heads, there’s more than one way to make an ad memorable.

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AI for Writers Summit: Tactics, Tools, and Takeaways Marketing Trends

AI for Writers Summit: Tactics, Tools, and Takeaways

Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.

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