Leadership
How CID Retains Top Agency Talent
In an industry where high turnover tends to be the norm, CID has a higher-than-average employee tenure. Our HR director sheds some light on how we retain our talent.
Read Article
Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
Read Article
Marketing Trends
How Marketers Can Thrive with First-Party Data
Internet cookies are on their way out, leaving marketers with less access to third-party data for their ad targeting. Is first-party data the answer?
Read Article
Marketing Foundations
How to Identify Your Target Audience
Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.
Read Article
Meet CID
Meet CID: Steven Wirth
Digital Project Managers like CID’s Steven Wirth help keep our teams focused, develop timelines, and navigate obstacles to keep projects humming. Get to know Steven and how he balances it all.
Read Article
CID News
Happy 30th Anniversary to Us!
We’re celebrating 30 years of CID and the people who helped make this milestone possible.
Read Article
Marketing Trends
Digital Tune-Up: Is Your Website Accessible?
Time for a quick digital tune-up! Is your website accessible? Use this checklist to make sure your site is healthy for you and your audiences.
Read Article
Creativity
How We Disrupted Our Brand Without Losing Who We Are
Find out how and why we made our Wes Anderson parody video, and why taking a risk is sometimes a great way to reinforce your brand. Plus: Behind-the-scenes photos!
Read Article
Marketing Trends
Should Your Business Be on TikTok?
TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?
Read Article