Johnson Level & Tool: Rebrand

  • Johnson Level & Tool  
  • Rebrand
  • Logo/Identity, Packaging, Collateral  

There are few thrills that compete with the feeling reinventing the visual brand experience for a company. In this case Johnson Level and Tool had built a heritage of trust in its product offering for over 50 years, however the original identity was no longer reflected the current pulse and direction of the company and its browning product offering. CID did a comprehensive redesign of logo and packaging and collateral for the new JLT.